CREATIVE DIRECTOR | VICE PRESIDENT | MCCANN ERICKSON:
Michael Bay, a Malibu mansion, a tiger, an 18 foot tall transformer and an Oscar winning special effects artist kicked off this Verizon FiOS campaign. Verizon spent over 20 billion dollars on their fiber optics program so that customers could have the fastest internet speeds and the best quality picture and sound on TV. The challenge was how to get new customers? The answer, Go big. It all came down to, Awesome! This campaign created an awesome spike in sales for Verizon FiOS.