IT'S TIME FOR A REFRESH. THERE'S A NEW APPROACH TO BRAND BUILDING
Audiences now engage by binge watching their favorite shows on Netflix, Apple+ or Prime as well as on IG, TikTok and YouTube. Brand engagement needs to emulate this behavior to engage the audience with great stories and developed characters through short form sitcoms, docu-series or dramas. Integrate the brand seamlessly without hitting someone over the head. These entities can live on their own platforms as the audience will find them.
CREATIVE
I'm a hybrid creative director/director with a humorous approach to problem solving. I learned my craft working for the best advertising agencies in the world, helping build iconic brands and generating over 2 Billion dollars in revenue for my clients.
A few highlights: I had a leadership role on the 1.7 billion dollar Verizon account, creative directing a 4 million dollar commercial with Michael Bay blowing stuff up., I created a new beverage for Coca Cola, I ran the Popeyes account netting a half billion in increased revenue and I got The Weather Channel 25 million impressions in a week with my concept. For Mentos, I wrote and directed 30 videos for an experiential activation that became a global social media sensation. I've also worked with ESPN, Citibank, Staples and hundreds more.
DIRECTOR
Directing is a passion and it all began with a simple award winning campaign for a New York City chain of pet stores called International Kennel Club. It was international if you consider Jersey international. The campaign won a Clio (beating Cliff Freeman, Goodby Silverstein & Chiat Day), DA&D and an ADDY. I recently produced & directed a college comedy series "Cloning Collin" I'm developing a documentary about the Father of rock journalism who disappeared at the height of his career while writing for Rolling Stone Magazine only to be found working as a clerk in a West Village video store. For Turner Entertainment , I created and directed a comedy series called "Psych Ward" based on my experience as a counselor.
Outside of advertising, I worked the front lines of Harvard Medical School's most prestigious hospitals including head mental health counselor in a locked psychiatric unit where I was responsible for 100 patients, some who committed murder. Although I had been stabbed and strangled, it was one of my most fulfilling jobs. I also worked in an emergency room and a neo-natal ICU. I managed a great NYC band, Ahab Seamus As a fine artist, I've shown my PAINTINGS at Sotheby's NYC and numerous galleries.
