HYBRID
I'm a hybrid creative director/director with a humorous approach to problem solving. I learned my craft working for the best advertising agencies in the world, helping build iconic brands. My agency background keeps creativity and strategy top of mind while directing.
I had a leadership role on the 1.7 billion dollar Verizon account, I created a new beverage for Coca Cola, I ran the Popeyes account netting a half billion in increased revenue and I got 25 million impressions in a week for The Weather Channel with my concept and direction.
For Mentos, I wrote and directed 30 videos for an experiential activation that became a global social media sensation. I've also worked with ESPN, Citibank, Mentos, Staples and hundreds more. I think the future for brands is in creating short form episodic content with recurring characters because this is where I believe audience engagement lives.
DIRECTOR
Directing is a passion and it all began with a simple award winning campaign for a New York City chain of pet stores called International Kennel Club. It was international if you consider Jersey international. The campaign won a Clio (beating Cliff Freeman, Goodby & Chiat), DA&D and an ADDY.
I'm currently developing a college comedy series "Cloning Collin" and a tech comedy titled, "Pasqyra." A documentary about the Father of rock journalism who disappeared at the height of his career while writing for Rolling Stone Magazine only to be found working as a clerk in a West Village video store and for Turner Entertainment I created and directed a comedy series called "Psych Ward".
Prior to advertising, I worked the front lines of Harvard Medical School's most prestigious hospitals including head mental health counselor in a locked psychiatric unit where I worked patients who committed murder and rape. I managed one of the great New York City bands, Ahab Seamus As a fine artist, I've shown my paintings at Sotheby's NYC and galleries across the country
