TOBACCO FREE CALIFORNIA
CREATIVE DIRECTOR: MIKE GOLDBERG
PHOTOGRAPHER: TODD ANTONY
DESIGNER: MIKE GOLDBERG
WRITER: MIKE GOLDBERG
Big tobacco has been targeting minorities using racist tactics for decades. This campaign, for California's tobacco free effort Illustrates how big tobacco "sees" minorities and brings awareness to the fact that targeting still goes on to this day. The digital campaign has been featured in Luerzers Archive Magazine and Ads Of The World.