MENTOS

SYNOPSIS OF A SOCIAL MEDIA PHENOMENA
During the first week of school at the University of Wisconsin, Madison Mentos recruited freshman Sam J to hand out 43,000 packs of Mentos to 43,000 of his closest friends. Mike wrote and directed 30 videos for every social media channel for this global activation that redefined Mentos’ marketing. The campaign was a major success as Sam gave out all 43,000 packs of Mentos and garnered millions of views and millions in sales.  CASE STUDY
CREDITS
DIRECTOR: MIKE GOLDBERG
CREATIVE DIRECTOR: MIKE GOLDBERG
WRITER: MIKE GOLDBERG
DP: JOSH HALVERSON, RYAN BINGHAM

ANTHEM: MIKE GOLDBERG CD | DIRECTOR

GAUNTLET: MIKE GOLDBERG, CD | DIRECTOR

CHASE: MIKE GOLDBERG CD |DIRECTOR

MASCOT: MIKE GOLDBERG CD| DIRECTOR

STADIUM: MIKE GOLDBERG CD | DIRECTOR

CHEERLEADERS: MIKE GOLDBERG CD | DIRECTOR

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