MIKE GOLDBERG: DIRECTOR | CREATIVE DIRECTOR | WRITER
During the first week of school at the University of Wisconsin, Madison Mentos recruited freshman Sam J to hand out 43,000 packs of Mentos to 43,000 of his closest friends. Mike wrote and directed 30 videos for every social media channel for this global activation that redefined Mentos’ marketing. The campaign was a major success as Sam gave out all 43,000 packs of Mentos and garnered millions of views and millions in sales.

ANTHEM: MIKE GOLDBERG DIRECTOR

CHEERLEADERS: MIKE GOLDBERG DIRECTOR

CHASE: MIKE GOLDBERG DIRECTOR

GAUNTLET: MIKE GOLDBERG DIRECTOR

MASCOT: MIKE GOLDBERG DIRECTOR

STADIUM: MIKE GOLDBERG DIRECTOR

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