INTERNATIONAL KENNEL CLUB
DOGS & CATS ARE MORE FUN
IKC was an international chain of dog and cat pet stores, if you can call Jersey international, that wanted to communicate their expertise and specialization in only dogs and cats. This was a fun scrappy production with a get it done or else attitude that ended up winning a DA&D, and a CLIO beating out Goodby Silverstein, Cliff Freeman and Chiat Day. This was Tik Tok before Tik Tok.
CREDITS
DIRECTOR: MIKE GOLDBERG
WRITERS: MIKE GOLDBERG. JEFF VINICK. JACK McGOLDRICK
AGENCY: MGV CREATIVE
CLIENT: INTERNATIONAL KENNEL CLUB