Creative | Director
MIKE GOLDBERG | EXECUTIVE CREATIVE DIRECTOR
Working for some of the best advertising agencies in the world, I've helped build iconic brands such as Coca Cola, ESPN, Verizon, Citibank, Mentos and Staples with highly effective, award winning work.
Strategy is always my starting point, taking a big vision approach to brand and understanding how all the assets fit into the integrated picture. I love the details and everything that goes into crafting an idea into a great execution.
My range of storytelling includes creating a sitcom for Turner Entertainment, to writing and directing a national campaign for the Weather Channel that received 25 million impressions in a week. For Mentos, I created a global social media video activation that changed how Mentos marketed themselves.
I currently have a 1 minute show about food called “Food” and was a creative director on one of the most watched commercials for Verizon featuring Michael Bay blowing stuff up. With a background in behavioral psychology, art and marketing, I've developed a unique set of tools for delivering breakthrough content.
MIKE GOLDBERG | DIRECTOR
Mike began directing with a simple, but award winning campaign for a New York City chain of pet stores called International Kennel Club. It was international if you consider Jersey international. The campaign consisted of 3 commercials plus print and it won a Clio, DA&D and an ADDY.
Mike has directed campaigns for Teva Sports Sandals, Mentos, The Weather Channel and Boston legends, Finagle-A-Bagel.
Here's some behind the scenes footage from the Weather Channel shoot. Enjoy.