MIKE GOLDBERG | EXECUTIVE CREATIVE DIRECTOR
Working for some of the best advertising agencies in the world, Mike has helped build iconic brands such as Coca Cola, ESPN, Popeyes, Verizon, Citibank, Mentos, Turner Entertainment, The Weather Channel and Staples with successful, award winning work. One of Mike' strengths is understanding how to engage an audience.
From strategy to creative to video directing, Mike delivers a seamless experience for brands from concept to execution creating integrated campaigns with a focus on video content for social and broadcast.
Mike expanded his range of storytelling with a sitcom for Turner Entertainment, an original comedy food show, writing and directing a national campaign for the Weather Channel that received 25 million impressions in a week. For Mentos, he wrote and directed 25 videos for a global social media activation that changed how Mentos marketed themselves. Mike even creative directed a Verizon commercial with Michael Bay blowing stuff up.
Mike's diverse background includes, head mental health counselor in a locked psychiatric unit where he was the responsible for 100 severely ill patients and working in a neonatal intensive care unit doing front line research with pre-mature infants. Mike managed one of the great New York bands, Ahab Seamus, producing and directing more than 50 videos. As an artist, Mike's shown his paintings at Sotheby's NYC and galleries across the country.
MIKE GOLDBERG | DIRECTOR
Mike began directing with a simple, but award winning campaign for a New York City chain of pet stores called International Kennel Club. It was international if you consider Jersey international. The campaign won a Clio, DA&D and an ADDY.
Mike wrote and directed a comedy series for Turner Entertainment and has directed campaigns for Teva Sports Sandals, Mentos, The Weather Channel and the legendary Boston restaurant chain, Finagle-A-Bagel.
Enjoy some behind the scenes footage from the Weather Channel shoot.