MIKE GOLDBERG | EXECUTIVE CREATIVE DIRECTOR
Working for some of the best advertising agencies in the world, Mike has built iconic brands, Coca Cola, ESPN, Popeyes, Verizon, Citibank, Mentos and Staples with successful, award winning work.
Strategy is always his starting point, taking a big vision approach to brand and understanding how all the assets fit into the integrated picture while enjoying the details of crafting a great execution.
Mike's range of storytelling includes creating a sitcom for Turner Entertainment, to writing and directing a national campaign for the Weather Channel that received 25 million impressions in a week. For Mentos, he created a global social media video activation that changed how Mentos marketed themselves.
He currently has a food show called “Food” and was a creative director on one of the most watched commercials for Verizon featuring Michael Bay blowing stuff up.
Before advertising, Mike was the head mental health counselor in a locked psychiatric unit responsible for 100 severely ill patients. During his ad career, Mike managed one of the great downtown bands, Ahab Seamus producing more than 50 live videos. And as an artist Mike's shown his paintings across the country. All of which contributes to Mike's diverse background in behavioral psychology, art and marketing, giving him a unique set of tools for delivering breakthrough content.
MIKE GOLDBERG | DIRECTOR
Mike began directing with a simple, but award winning campaign for a New York City chain of pet stores called International Kennel Club. It was international if you consider Jersey international. The campaign consisted of 3 commercials plus print and it won a Clio, DA&D and an ADDY.
Mike has directed campaigns for Teva Sports Sandals, Mentos, The Weather Channel and Boston legendary restaurant chain, Finagle-A-Bagel.
Here's some behind the scenes footage from the Weather Channel shoot. Enjoy.