MIKE GOLDBERG | EXECUTIVE CREATIVE DIRECTOR
Mike is a hybrid creative, strategist and video director, whose passion is creating integrated campaigns with a focus on video content for social and broadcast. Seamless from concept to execution.
Working for some of the best advertising agencies in the world, Mike has helped build iconic brands such as Coca Cola, ESPN, Popeyes, Verizon, Citibank, Mentos, Turner Entertainment, The Weather Channel and Staples with successful, award winning work. And learning, along the way how to engage an audience.
Mike's range of storytelling includes creating a sitcom for Turner Entertainment, creating an original comedy food show, writing and directing a national campaign for the Weather Channel that received 25 million impressions in a week. For Mentos, he wrote and directed 25 videos for a global social media activation that changed how Mentos marketed themselves. Mike even creative directed a Verizon commercial with Michael Bay blowing stuff up.
Mike's diverse background includes, head mental health counselor in a locked psychiatric unit where he was the responsible for 100 severely ill patients and working in a neonatal intensive care unit doing front line research with pre-mature infants. Mike managed one of the great New York bands, Ahab Seamus, producing and directing more than 50 videos. As an artist, Mike's shown his paintings at Sotheby's NYC and galleries across the country.
MIKE GOLDBERG | DIRECTOR
Mike began directing with a simple, but award winning campaign for a New York City chain of pet stores called International Kennel Club. It was international if you consider Jersey international. The campaign won a Clio, DA&D and an ADDY.
Mike wrote and directed a comedy series for Turner Entertainment and has directed campaigns for Teva Sports Sandals, Mentos, The Weather Channel and the legendary Boston restaurant chain, Finagle-A-Bagel.
Enjoy some behind the scenes footage from the Weather Channel shoot.