EXECUTIVE CREATIVE DIRECTOR | WRITER: MIKE GOLDBERG:
The Red Cross’ objective was to make Northern Californians more aware and prepared for an earthquake. The premise “Build A Kit. Make A Plan. Be Informed.” was translated creatively into a digital and experiential campaign throughout the Bay Area. During an earthquake, when indoors it is highly recommended to get underneath a strong desk. As a demonstration, a bus stop was converted into an experiential example of an earthquake safe zone. The campaign accomplished it's goals and had great public success.